Brand Portfolio of Meril Baby

Meril baby is the individual brand of family brand Meril, which is under the mother company Square.The tagline of Meril baby is Trust for the best protection. Meril baby tries to give their main focus on caring, nurturing and fulfilling delicate needs of babies .All the product of under Meril Baby is developed by giving top priorities to baby’s needs. Meril Baby offers six different products under its own brand name which includes Lotion, Shampoo, powder, olive oil, toothbrush and toothpaste.

Here is a tvc based on the products Meril baby offers. 

By adding different products to it’s portfolio Meril Baby has been able to increase its brand equity. Before launching any new product to their line Meril baby always kept in mind that their main purpose is to take care of baby. Meril Baby did not just launch different product to its product line. All of their products are related to baby care and their protection.

Meril Baby lotion: Meril baby lotion is designed to take care of the children of Bangladeshi children, keeping the climate condition of Bangladesh in mind. The lotion is made as such that it will leave sweet fragrance and gentleness of the baby’s body.

Meril Baby Shampoo: Meril baby shampoo is a very mild shampoo which intends to clean baby’s hair and scalp with care. It is designed especially for children as the need extra care. While shampooing, a little ignorance can do a big harm. It is a shampoo with light formulation and has less alkali which ensures protection of the baby’s hair and it will not bring tears from the baby’s eyes like the other shampoo does.

Meril Baby powder: After bathing, using Meril baby powder will give thebaby a fresh feeling and keep the baby away from having rash and irritation during hot weather.

Meril Baby Gel combo Pack: As using adult products, babies may have face difficulties and negative effect, meril baby introduced Meril Baby Gel combo Pack which has a soft brush that will take care of baby’s teeth and gum.

Meril Baby Gel Toothpaste: Toothpaste which are designed for adult contains many strong chemical which can completely destroy a child’s teeth. Keeping that in mind, meril baby introduced Meril Baby Gel Toothpaste which has special formula that ensures protecting baby’s milk teeth from germ.

Meril Baby olive oil: The "first crushed" oil from the finest and freshest olives comes to you in Meril Baby Olive Oil to take care of baby’s skin. By using this oil the baby’s skin will be healthy and unlike other oil, it does not have paraffin so the baby will not feel uncomfortable.

To find out how the different products of meril baby are increasing the equity of Meril baby we have to dig a bit deeper. The product category is selected in such a way that for taking care of a baby the steps that a person has to follow each meril product fulfills that specific need. Meril baby has selected their product in such a manner that if a customer start using one product they will be willing to try their other product.

Meril baby lotion is the most popular product of meril baby as well as it creates its position as Flanker brand in the meril baby portfolio. By its huge popularity it shows how it’s been able to create a distinctive image in customer’s brand. By its popularity it helps other products in Meril baby line to grow. Meril baby lotion and Meril baby shampoo can be identified as the cash cow of  Meril baby as for a long time period it has been able to generate steady income for meril baby and helps to fund the overall growth for the brand. The products under meril baby are pretty affordable compared to other brands, by offering different product category meril has been able to share its risk and spread its network all over Bangladesh.

Reference:

www.squaretoiletries.com/meril_baby.php

www.wikipedia.org/wiki/growth%E2%80%93share_matrix

www.mbasklol.com/business-concepts/marketing-and-strategy-terms/7329-low-and-entry-level-brand-.html

https://www.youtube.com/watch?v=cmwAJgVq_sc

Brand Salience of Nike

Very few people and even fewer brands have managed to become synonymous with pop culture in the 20th century. But in the last few decades, Nike has become a Titan of the sporting world, as well as part of the daily lives of millions of people everywhere. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, which represent the Greek goddess of victory.

Not many brands could make place in customers mind as the world famous brand Nike did. It is worth mentioning here that it creates such an image in customers mind that they actually feel strong as well as confident by using Nike products. When people are asked to think about any brand which is related to sports they say the name of Nike. Brands with a logo which customer can recall instantly, is a successful brand instead. In this case Nike holds the topmost position. There is very little possibility that a person who loves sports, saw the logo of Nike and cannot recognize it.  Nike does not even have to use its name on the logo unlike other brands. The most famous Nike Swoosh is a single curved line goes thicker at the end. When Nike first started its journey it used to put the brand name with the Swoosh but after experiencing a great success, the brand realized that the distinctive shape works on its own. People start recognizing the shape no matter the brand name is there or not.

As the tagline says “Just Do it” Whenever people are feeling hesitation in their mind about whether they can do it or  not, Nike is there creating awareness that they can do it and inspire them to go for it. Nike creates awareness that makes people use inner strength. Nike always creates such an impression that it is with the people when they need it. People can relate themselves with the brand as the brand successfully linked itself with customer’s passion. Nike creates its awareness such a manner that people start to think that, for achieving what they want, Nike is a must! As for creating awareness Nike attacks people by storytelling of real life successful sportsman, showing their achievement which inspires the customers.

For different need people choose from Nikes different Categories of product.People actually go crazy for buying from Nike. “One queue became an "angry mob" after a limited-edition midnight shoe sale was cancelled because of "safety concerns",  that’s what ABC news reported. This report explains the popularity of Nike products very clearly. It’s on the top of the list when people thinking about buying something sporty.

For conclusion there is not many sentences needed to prove that Nike was able to create a great awareness among the people that they feel very confident about putting Nike on the top list while buying their product. They don’t need to have any second thought about it. And clearly Nike was able to do what it wanted to do.

Reference:

http://www.quora.com/Why-do-people-line-up-for-hours-to-buy-Nike-shoes

http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html

http://xroads.virginia.edu/~class/am483_97/projects/hincker/ad.html