Brand Portfolio of Meril Baby

Meril baby is the individual brand of family brand Meril, which is under the mother company Square.The tagline of Meril baby is Trust for the best protection. Meril baby tries to give their main focus on caring, nurturing and fulfilling delicate needs of babies .All the product of under Meril Baby is developed by giving top priorities to baby’s needs. Meril Baby offers six different products under its own brand name which includes Lotion, Shampoo, powder, olive oil, toothbrush and toothpaste.

Here is a tvc based on the products Meril baby offers. 

By adding different products to it’s portfolio Meril Baby has been able to increase its brand equity. Before launching any new product to their line Meril baby always kept in mind that their main purpose is to take care of baby. Meril Baby did not just launch different product to its product line. All of their products are related to baby care and their protection.

Meril Baby lotion: Meril baby lotion is designed to take care of the children of Bangladeshi children, keeping the climate condition of Bangladesh in mind. The lotion is made as such that it will leave sweet fragrance and gentleness of the baby’s body.

Meril Baby Shampoo: Meril baby shampoo is a very mild shampoo which intends to clean baby’s hair and scalp with care. It is designed especially for children as the need extra care. While shampooing, a little ignorance can do a big harm. It is a shampoo with light formulation and has less alkali which ensures protection of the baby’s hair and it will not bring tears from the baby’s eyes like the other shampoo does.

Meril Baby powder: After bathing, using Meril baby powder will give thebaby a fresh feeling and keep the baby away from having rash and irritation during hot weather.

Meril Baby Gel combo Pack: As using adult products, babies may have face difficulties and negative effect, meril baby introduced Meril Baby Gel combo Pack which has a soft brush that will take care of baby’s teeth and gum.

Meril Baby Gel Toothpaste: Toothpaste which are designed for adult contains many strong chemical which can completely destroy a child’s teeth. Keeping that in mind, meril baby introduced Meril Baby Gel Toothpaste which has special formula that ensures protecting baby’s milk teeth from germ.

Meril Baby olive oil: The "first crushed" oil from the finest and freshest olives comes to you in Meril Baby Olive Oil to take care of baby’s skin. By using this oil the baby’s skin will be healthy and unlike other oil, it does not have paraffin so the baby will not feel uncomfortable.

To find out how the different products of meril baby are increasing the equity of Meril baby we have to dig a bit deeper. The product category is selected in such a way that for taking care of a baby the steps that a person has to follow each meril product fulfills that specific need. Meril baby has selected their product in such a manner that if a customer start using one product they will be willing to try their other product.

Meril baby lotion is the most popular product of meril baby as well as it creates its position as Flanker brand in the meril baby portfolio. By its huge popularity it shows how it’s been able to create a distinctive image in customer’s brand. By its popularity it helps other products in Meril baby line to grow. Meril baby lotion and Meril baby shampoo can be identified as the cash cow of  Meril baby as for a long time period it has been able to generate steady income for meril baby and helps to fund the overall growth for the brand. The products under meril baby are pretty affordable compared to other brands, by offering different product category meril has been able to share its risk and spread its network all over Bangladesh.

Reference:

www.squaretoiletries.com/meril_baby.php

www.wikipedia.org/wiki/growth%E2%80%93share_matrix

www.mbasklol.com/business-concepts/marketing-and-strategy-terms/7329-low-and-entry-level-brand-.html

https://www.youtube.com/watch?v=cmwAJgVq_sc